Popularization Programs
Created to serve the thousands of persons interested in learning about the stock and derivatives markets, the BM&FBOVESPA popularization programs are initiatives that encompass monitored visits to the company facilities, lectures, free courses, student championship, partnership with educational institutions, simulators, television programs, communication on the Internet and press, institutional publications, promotional material and a visitors’ center, among others.
Aiming at communicating the culture of its markets, BM&FBOVESPA also promotes the International Financial and Capital Markets Conference. This event, held in the city of Campos do Jordão (SP) every two years, is recognized as the most important event of its kind in Latin America. In its 2009 edition, it gathered over 800 professionals with some of the most respected specialists and prominent academics in the area of finance.
Financial Education Program (FEP) – TV Program
Launched in 2009, in a partnership with TV Cultura (a local TV channel), this FEP program is an unprecedented initiative on Brazilian television, which aims at popularizing the concepts of economy, personal finance and types of investments.
For 2010, a new season is programmed to have twice as many episodes as the first season. According to ratings from IBOPE, each episode reached approximately 120,000 viewers in the state of São Paulo. Viewers could also watch the program through the website www.tveducacaofinanceira.com.br (available only in Portuguese).
Financial Education Program (FEP) – Classroom
Launched in 2006, this FEP program holds lectures and free courses on financial education geared towards different audience: children, youths and adults. In 2009, 29,577 people participated. Concurrently, the course Como Investir em Ações (How to Invest In the Stock Market) was attended by 2,441 students.
Financial Education Program (FEP) for High School Students
BM&FBOVESPA Challenge Program is a competition that mimics the capital market, geared towards public and private high school students from the state of São Paulo. The project has involved in excess of 10,000 people since its inception in 2006. In 2009, 1,656 students participated in this FEP program. In 2010, an online version of this competition was launched, allowing the event to be extended throughout Brazil.
Brazilian Direct Treasury Simulator
It was created to popularize direct investment in federal government securities. To achieve this objective, BM&FBOVESPA launched a section in its website that offers an online course and an interview with the financial consultant Gustavo Cerbasi, author of numerous books on personal finance and investments. More than 65,000 people accessed the Brazilian Direct Treasury course in 2009.
Simulators
BM&FBOVESPA currently offers four simulators for individuals to test their knowledge on equities markets: Folhainvest, in a partnership with the newspaper Folha de S. Paulo (530,000 users); UOL Invest (more than 70,000 users); BM&FBOVESPA simulator, in a partnership with the Valor Econômico newspaper (more than 47,000 users); and the Brazilian Direct Treasury simulator, launched in September 2009 (more than 32,000 people registered).
Financial Education Program (FEP) for Women
Aiming at attracting women closer to the concepts of the capital market, this program fosters the participation of women in investment alternatives offered by BM&FBOVESPA. The presence of women in the market grew by 806% between 2002 and 2009, while the presence of men grew by 493% in the same period. With the slogan “Você nasceu para investir” (You were born to invest), BM&FBOVESPA also launched, in 2009, an advertising campaign for this FEP program, which included a new Internet portal, with spreadsheets to control expenses, educational videos and a forum for debate. Also on the website, it is possible to register for courses, lectures and other activities.
BM&FBOVESPA Goes Where You Are
This project offers institutions (businesses, schools, universities, associations, unions, etc.) a chance to learn the different investment alternatives offered by BM&FBOVESPA, through oriented lectures. In 2009, it visited six beach locations, seven agribusiness cities, and several trade shows and exhibitions. More than 35,000 people participated.
