Bloomberg Tradebook Charity Day supports BVSA in 2016
BM&FBOVESPA’s Socio-Environmental Investment Exchange (BVSA) has been chosen for the first time to benefit from Bloomberg Tradebook, on Charity Day Brazil 2016. The symbolic ringing of the opening bell announced today’s event at the headquarters of BM&FBOVESPA, in São Paulo. This initiative is part of the leading provider of technology solutions Bloomberg Tradebook’s global campaign to raise funds for social causes supported by the company around the world. Since the start of Charity Day in 2012, Bloomberg Tradebook has raised around $4 million. This year, Bloomberg will also host events in New York, London and Hong Kong.
The partnership between Bloomberg and BVSA is a BM&FBOVESPA Institute project that will benefit platform projects that are aligned to the United Nations (UN) Sustainable Development Goals (SDG). For this reason, Tradebook is offering to join customers across the country in selecting donations for projects listed at BVSA. Participants can follow the progress of their donations, the implementation of the projects and their results at the BVSA website, adding transparency to the process.
BM&FBOVESPA CEO Mr. Edemir Pinto said that the event reaffirms the important link that exists between the economic and social dimensions. "It is with great satisfaction that I can see how business and social paths can and should intersect. That is what we are doing here this morning. At this crossing, thousands of people gain more hope and prospects. These are the people who will benefit from the funds donated by Bloomberg BVSA to this Charity Day".
At his side, Glenn Lesko, CEO and President of Bloomberg Tradebook said in a video shown during the event that "Tradebook as part of Bloomberg, has a strong tradition of giving back and raising funds and promoting awareness about important causes."
At the event, Marco Maciel, chief economist at Bloomberg Intelligence Brazil, pointed out that the partnership - Bloomberg with BVSA - contributes to social development, and that more relationships like this are necessary. "We are proud to join the BM&FBOVESPA and BVSA, to encourage the culture of philanthropy in Brazil," concluded the economist.